Close-ups are great for showing off materials, but they can't tell you how a development actually works as a whole. For that you need to step back a bit, which is what this view is for. Why this angle The idea was to make it feel like you've just come up the track and spotted the homes across the meadow. A corner of ivy sits in the foreground, a gravel track curves off to one side, and the buildings sit back beyond a mass of wildflowers. It's a view that feels discovered rath

Sometimes the most important thing in a CGI isn't the building. On this scheme, I'd argue it's the meadow. Barn-inspired, not a barn The homes take their cue from farm buildings. There's a dark standing-seam metal roof, vertical timber cladding in a couple of different tones, and cream render at the base. Big grey-framed windows open up the front, the doors are solid oak, and a covered parking bay runs through the middle of the row. It's a simple palette, but the mix of mater

Hallways get a hard time. They're where the coats and shoes end up, and nobody daydreams about them. But it's the first space you step into, and it sets the tone for everything that comes after. So when we put this one together, I wanted it to do more than just get you from the front door to the rest of the house. A staircase worth stopping for The oak-framed staircase is the centrepiece. Heavy timber beams sit overhead and run down into the handrails, while glass panels betw

"How much does a CGI cost?" is usually the first question we're asked — and it's a fair one. Unlike a lot of marketing services, there's no off-the-shelf price tag, because the cost is shaped entirely by the project in front of us. Here's a breakdown of how we (and most studios) actually arrive at a quote, so you can budget with confidence before you even pick up the phone. It Starts With Your 3D Model, Not Your Image Count The biggest cost in any CGI project isn't the final

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