We like to think that we can offer you, as a property developer, the full marketing package for your developments. Below we have provided a case study that showcases how we have worked with Abbey Prestige Homes on their latest site of 7 luxury new-build houses based in Newburgh, Parbold.
LOOK WHAT WE CREATED FOR ONE DEVELOPMENT...
If needed, we can work with you to give your business a brand / colour scheme / or even facelift your old brand.
This will increase your brand awareness and help potential buyers put trust in you as a developer.
Your brand will be used everywhere – from vehicles to websites, flags and any marketing material we produce for you.
It will help awareness in the local area and leave a memorable impression that allows your customers to know what they can expect from your company. We always want you to look professional.
To build on a brand, we will also try to create a portfolio for a Developer. This usually requires photography of previously completed developments.
Daniel will shoot both interiors and exteriors if possible, and we will use the images on your website or within a brochure to give confidence to buyers and prove you are experienced in your field.
New Development Naming /
All developments need a name. We investigate the history of a site and the area close by to create a selection of names that relate to the local area.
If required, we then name all plots on a site and even create ideas for street names. These can then be put forward to the local authority for approval.
Development CGIs / Exterior
To take a development to market before breaking ground, we can create a computer-generated image package to suit your needs.
From our 16 years of experience we can advise what we think your site will need, but we would never try to sell you something that we don’t think is necessary.
Development CGIs Interior
Interior CGIs are often used to showcase the best space within a property.
For example, here your customers could see just how large this double height open-plan family / kitchen / dining room is without the need to scrutinise a set of two-dimensional architectural plans.
3D Floor Plans
3D floor plans are a very good way of showing space. Our models are to scale, and by placing beds, furniture and kitchen layouts correctly, you potential customers can start to visualise spaces easily.
To compliment floor plans, we always provide dimensions of spaces in both millimetres and feet and inches, as well as overall square footage of a plot.
When properties have large gardens of feature glazing, we can promote the rear of a property too.
Of course, we sell the dream of living outside in the Summer, but if you do want a typical cloudy wet British scene, just let us know!
Local Area Photography
When producing marketing material for a development, we want to sell the vision of a better lifestyle to potential buyers.
To do this, we can photograph the local area and create copy that reflects the best of what is on offer – from local restaurants and historic public houses to landmarks and local outdoor activities.
Printed media comes in many forms, but usually we produce either brochures or hand outs that create a package of information that will ultimately end up in a branded folder.
So whether it’s an all singing and dancing 24 page brochure or individual house type flyers you need – we have the solution.
Want to stand out? There are many items out there that can help to promote your development. Remember, that its great to be able to give a potential buyer something that can be kept as they journey home.
Sometimes we produce bags which then contain the brochures and folders we have designed and information on the specific house type that the buyer was interested in.
Site hoarding can be implemented in many ways and is always designed specifically for your site.
Not only can this give passing traffic a glimpse into what is happening, but again it adds substance to your brand and will have all contact details on there for sales enquiries.
Show Home Photography
If you decide to create a show home, we can photograph this for you and use the images in many ways.
Obviously, they will go online and, on your website, but we can also make site hoarding boards or large-scale prints for around the site.
Show Home Video
Once your site is ready to welcome buyers into a show home, we can video your property and create something that will soon become common place.
We can then create you a Youtube channel for videos going forward and link these to any social media channels you have, add them to Rightmove and once again – your business website.
Need an aerial viewpoint? Want to show off the scale of your development through drone video and photography?
we have been working with our Drone guy for many years and he is certainly a great asset to our team. He is fully CAA compliant, has all the relevant insurance but most importantly captures great footage for our customers.
If you haven’t already got a website and domain up and running, we can look after this for you or work with your current web developer to make sure all of the information we create for your latest development is put online.
WE WORK WITH:
Once we have created a package of marketing material for your development, we then work with your estate agent at no extra cost to ensure all of our imagery can go on to Rightmove or similar property marketing websites.
The value in this can often be overlooked but as we know your site inside out, your estate agent may need us more than you think.
WHAT OUR CUSTOMER HAD TO SAY...
Phillip Woodman – Abbey Prestige Homes (Director)
"Let’s face it… where else can you go, deal with one person and have a whole marketing package created for your development?!"
Abbey Prestige Homes have been working with Dan & Martin for around 6 years now. During each project one of them will be your contact and will take care of everything you need. They have a great supply chain of large and small-scale printers which keeps prices low and expectations well met, and always hit our deadlines. Technically they become an extended part of our team.