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Writer's pictureMartin James

The Power of CGIs: 3 Key Use Cases for Property Developers

In an ever-evolving property development market, technology is not just an option; it's a necessity. Computer-Generated Imagery (CGI) stands out as a game-changer for property developers. It enhances marketing strategies and makes the planning process more efficient. This post will explore three vital use cases of CGIs that illustrate their broad advantages and the substantial benefits they bring to developers.


1. An Impactful Sales Tool


Using CGIs as a sales tool can drastically improve how properties are marketed. High-quality CGI visuals create realistic representations of a project, allowing potential buyers to imagine their future homes long before construction begins. This ability to visualise can lead to quicker sales and greater interest.


Studies show that properties showcased with professional CGIs can see up to a 30% increase in inquiries. These visuals not only highlight a development's charm but also clarify the project’s vision, boosting the chances of a sale.


Pro Tip: Always include various perspectives in your CGIs—interior views, exterior shots, and street scenes for context—to give buyers a complete picture.


2. Streamlining Planning Applications


Gaining planning permission is one of the significant obstacles in property development. Architectural CGIs can simplify this crucial process. By effectively representing proposed designs, CGIs reassure planning committees about the project's quality and vision.


Using CGIs can be both time-efficient and cost-effective. Many developers find that they can produce detailed CGIs without significant increases in budget or time. This means that planning applications are less likely to face delays, giving developers a competitive edge in securing approvals. A recent survey found that projects utilizing CGIs received approval up to 25% faster than those that relied solely on traditional presentations.


Expert Insight: Collaborate closely with your CGI artist to ensure that the designs align with regulatory guidelines, increasing your chances of a fast-tracked approval.


3. Elevating Architectural Designs


While 3D models are becoming standard, CGIs offer unique benefits that enhance the design process. For architects, seeing their visions come alive through CGIs can be the first step towards finetuning designs before construction. It allows for crucial assessments and changes that can lead to more effective planning outcomes.


CGIs foster improved communication among all stakeholders—developers, architects, and clients. When everyone involved has a shared visualisation, it leads to a better understanding of the project and promotes collaboration. This comprehensive approach can ultimately lead to increased satisfaction and successful sales.


An example includes a commercial development project where weekly CGI reviews led to a 20% reduction in design revisions, streamlining the entire design phase and expediting the project timeline.


Pro Tip: Schedule regular design updates with stakeholders using CGIs. Frequent feedback can save time and enhance the final outcome.


Wrapping Up


Incorporating CGIs into your property development projects isn't just a passing trend—it's a strategic move with significant rewards. Whether serving as sales boosters, facilitating efficient planning applications, or enhancing architectural designs, CGIs are indispensable in today’s property landscape. As developers strive to differentiate themselves in competitive markets, embracing CGI technology can unlock fresh opportunities and lead to notable success.


Consider integrating CGIs into your development strategies. With their unique power to turn concepts into stunning visuals, CGIs are much more than images; they are essential tools for increasing sales and streamlining the planning process.

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We are ALIVE VISUALISATION 3D Architectural CGI Studio - Servicing the North West, North Wales & Anglesey with high quality CGIs - www.AliveVisualisation.co.uk

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Property Development CGIs North Wales, Conwy



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